The Democratic National Committee has launched a new voter registration campaign at Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutes (HSIs) in battleground states, The Hill has exclusively learned. 

The campaign includes kiosk ads and “I Will Vote” posters across campuses in Georgia, Michigan, Wisconsin, North Carolina, Arizona, Nevada, and Pennsylvania. The ads will lay out what is at stake for young voters this election and how the controversial Project 2025 could affect them if Republicans gain control of the White House and House of Representatives. 

Jaime Harrison, chairman of the DNC, said young voters are “critical” to the coalition needed to elect Vice President Harris and her running mate, Minnesota Gov. Tim Walz. 

“The DNC is taking every opportunity to reach students where they are and make sure they have all of the tools they need to vote this November on the issues that matter most to them,” Harrison said.

Enthusiasm among Latino and Black voters has skyrocketed since Harris became the top of the Democratic ticket. 

In the weeks since Harris announced her presidential campaign after President Biden withdrew from the race, the Voto Latino has registered 120,000 Latino voters. 

Recent polling also shows that a majority of Black voters are just as excited this year, if not more excited, than in 2008, when then-Sen. Barack Obama (D-Ill.) became the first Black president.

The DNC’s latest campaign follows the DNC’s new “I Will Vote” text line announced earlier this week. The line provides young voters access to voter information in English and Spanish. The information includes information on registering to vote and accessing important, state-specific voting information, from voting deadlines to polling and ballot drop-off locations. 

“Young voters’ futures and freedoms are on the line as Donald Trump and JD Vance’s extreme Project 2025 agenda threatens to undermine reproductive rights, rig the economy for the ultra-wealthy, and strip funding from HBCU and HSI campuses,” Harrison said. “This campaign is the latest investment to bring young voters the information they need to cast their votes by calling, texting, or visiting I Will Vote online.”