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Majority in new poll views Project 2025 negatively

By Juliann Ventura - 9/27/24, 11:35 AM EDT

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A majority of voters feel negatively about Project 2025, a conservative blueprint for the next Republican presidency that Vice President Harris has used to attack former President Trump, an NBC News poll released this week showed.

The poll, conducted Sept. 13-17, found that about 57 percent of voters said they feel negatively toward the 900-page document outlining a conservative agenda, compared to 4 percent who felt positively. Sixteen percent said they felt neutral, while 23 percent were unsure or didn't know the name.

Of the 57 percent, 51 percent felt "very negative" about the blueprint. Meanwhile, just 1 percent felt "very positive," the survey showed.

NBC also reported that 52 percent of independents felt negatively about Project 2025 compared to 85 percent of Democrats. About 33 percent of Republicans said they viewed it negatively, compared to 7 percent who said they had a positive view.

Earlier this month, the Harris-Walz campaign rolled out a new ad targeting Black voters, arguing that they would be hurt if Project 2025 went forward under a second Trump administration.

“Project 2025 would strip away our voting rights protections, and it eliminates the Department of Education. It would also require states to monitor women’s pregnancies. It bans abortion and would rip away health coverage for millions,” the ad says.

Trump has tried to distance himself from the conservative blueprint, calling some of its proposals or plans “ridiculous" and even claiming in multiple social media posts that he does not know those behind the effort. But Democrats have repeatedly noted the links between its authors and members of Trump's administration.

During their presidential debate Harris called Project 2025 "dangerous."

“You’re going to hear from the same old tired playbook, a bunch of lies, grievances and name-calling,” Harris said during the debate. “What you’re going to hear is a dangerous and detailed playbook called Project 2025.”

Trump pushed back, even as he said the policy document had “some good” and “some bad” ideas.

“As you know, and as she knows, I have nothing to do with Project 2025. That’s out there, I haven’t read it. I don’t want to read it, purposely. I’m not going to read it,” Trump said.

The NBC News poll interviewed 1,000 registered voters, including 870 over the phone.

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